Why is SMS still the best channel to send marketing campaigns?
SMS remains the best marketing channel in 2023 due to its high open rates, absence of spam filters, concise messaging, universal compatibility, and cost-effectiveness. SMS messages have an open rate of over 90% within the first 3 minutes, providing a direct and effective way to reach customers. There are no compatibility or technological issues, as all phones can send and receive SMS messages. Compared to other channels, SMS offers a clear and fixed price per message. SixFive offers an easy-to-use bulk SMS platform with global coverage at competitive prices.