SMS marketing has proven to be a powerful tool for businesses to reach their clients in a fast and effective manner. However, in the medical field, SMS texts can be used to send important updates or reminders to patients, improving patient engagement and satisfaction with the follow up from your end, as this shows concern for your patient’s health and their adherence to the treatment plans.

While sending SMS follow up messages, it is important to keep in mind that regular SMS marketing templates or marketing procedures might not apply to SMS medical updates, as you’re treating a real person’s health. It is not the same to offer free discount coupons than informing about a possible health complication. As health and wellness might become a complicated subject to deal with, here we’re sharing some tips on how to approach the topic in the best and humane way possible.

Privacy comes first!

This should become the first thing on your list. Make sure that patients’ privacy is protected when sending medical updates via SMS. Also, you need to assure that any messages sent are compliant with relevant privacy regulations, which vary from country to country. Get all the information you need about the privacy regulations in the countries you’ll operate in order to comply with every single one of them. Your patients will appreciate your concern for their privacy.

Keep your messages clear & concise

When sending medical updates through SMS, it’s important to avoid using medical jargon or technical terms that patients may not understand. Stick to simple language that can be easily understood by patients of all education levels.

Always send custom & personalized SMS texts

Personalizing SMS text messages will for sure help to improve patient engagement and adherence to treatment plans. It also shows that you really care for your patient’s well being. Use your patients’ name in every single one of your SMS messages and adjust the message to the patients’ specific medical needs and possible after care treatment.

Be aware of the timing of your messages

When sending medical updates through SMS or any other kind of SMS marketing text, it’s important to schedule the messages to be sent appropriately. Avoid sending messages too early in the morning or too late in the night, and of course, you need to take into consideration patients’ time zones when scheduling your SMS for being sent.

By following these tips and advice, medical practitioners, health care providers, and wellness institutions can effectively use SMS to send important updates and reminders to their patients. With its high open rates and instant delivery, SMS messaging can help to improve clients and patients’ engagement, improve the adherence to treatment, increase loyalty, and a much better patient overall satisfaction with your services.

SixFive, as a top SMS service provider, is aware of the importance of an instant and correct delivery of your medical SMS text messages. Our worldwide high quality route coverage is ready for your messages 24/7, so you can reach your patients all the time, no matter where they are. Our easy to use in-house technology will allow you to send your SMS messages in just a few clicks, always at the best market prices. If you wish to start using SMS, contact us now for more information or assistance, we’ll be pleased to help!

TAGS: BULK SMS, BULK SMS PROVIDER, DIGITAL MARKETING, MOBILE MARKETING, SMS, SMS FOR BUSINESS, SMS MARKETING, SMS SERVICE PROVIDER, SMS TEXT, TEXTING

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