With a highly competitive market, all businesses are focusing their efforts on providing extra value to their clients in order to retain them, and to create a tide and true client base receiving the rewards they deserve in order to keep them bonded to their brand.

Nowadays, customer retention and the assurance of client loyalty has become an essential part of every business for a sustainable growth and success.

If you are unfamiliar with the concept of loyalty programs it can be defined as : Loyalty programs, usually offered by retailers and other types of businesses, offer rewards, discounts, and other incentives as a way to attract and retain customers. Loyalty programs are designed to encourage repeated transactions with a business, offering people a reward for every purchase or other desired actions.  Typically, the more often a customer interacts with the business, and the more they spend, the greater the rewards are offered to the client.

And why is it best to use SMS for your Loyalty Program communications?

An SMS customer loyalty program is an effective way to show returning customers you care, as SMS text messages are usually read within the first 3 minutes of message reception, and communications sent to the personal device of the client makes them feel unique, seen, and appreciated. SMS also helps to give the impression that the promo offers sent are totally custom made to each of them.

Also, with the help of SMS marketing, you won’t have to worry about where to find your clients, as you’re communicating with them thru a device they already have at the reach of their hand – their smartphones. Forget about your messages ending on spam folders or not reaching your clients when they’re not online, as SMS text messages do not require any smartphone/data connection, and do not usually end up filtered as spam.  

Marketing campaigns sent via SMS help companies to focus their attention on just one channel, instead of wasting time, money, and efforts to investigate and reach your clients on each of their preferred social media networks.

Another great benefit of SMS marketing campaigns is that you are allowed to forget about having to perform complicated tech SDK integrations of each social network in order to get the click rate results of your campaigns. With just a smart link created on your end, you have enough to measure your results without third parties involved!

The client acceptance in general of loyalty programs is about 70%, and many consumers believe that loyalty programs are a relevant component of their brand experience, as being part of a loyalty program will prompt them to continue doing business with a brand. This is why loyalty programs and SMS marketing campaigns are becoming more relevant for businesses every year.

Here at SixFive, we’re aware of the importance of delivering our client’s SMS text messages and loyalty marketing campaigns at the right time, all the time; no matter where your clients are. We provide an easy to use technology, which allows our clients to send bulk SMS marketing campaigns with just a few clicks, at the best market prices! Contact us now, we’ll be pleased to assist.

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